Ford Motor Company

design research / service design / product strategy

Screen Shot 2022-01-19 at 1.53.19 PM.png

Screen Shot 2022-01-23 at 11.20.19 AM.png

D-Ford Palo Alto is the human-centered design lab at Ford Motor Company, formerly in collaboration with IDEO.

So far at D-Ford, I’ve lead design teams through 132 research interviews, 65 diary study completions, and 1038 unmoderated video sessions. I’ve focused in on autonomous vehicles, designing and researching the physical, digital, service, and strategic aspects of new business offerings for both B2B and retail customers enabled by AV technology.

All work is confidential.